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Latest articles

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Mar 19, 2025 • Conversational Commerce

Chatting with the near future: AI's new role in the customer experience

AI innovations in customer service are emerging more rapidly than ever before, especially with the latest addition of Agentic AI and it’s AI Agents. We spoke with Roel Jansen, our Head of Commerce of our Engagement Platform, on how these AI advancements are transforming customer interactions and enhancing the experience. With Roel's expertise and vision, discover the future of customer service and what it means for businesses today. Whether you're an AI enthusiast or just curious about the future, you won't want to miss these engaging insights!

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Feb 06, 2025 • Conversational Commerce

Agentic AI Agents: Helping you get things done

Looking for a smart and capable employee that never sleeps? A little helper that can take over all your menial and repetitive tasks to make your life a little easier? One that will continuously learn and improve itself to keep assisting you the best it can? This may sound like a dream (and an unrealistic one at that), but it's much closer to reality than you might realise! Discover agentic AI!

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Feb 05, 2025 • Conversational Commerce

Agents of change

A contemplation on CM.com in the era of AI agents.

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Dec 11, 2024 • Conversational Commerce

Convert customer conversations this Festive Season: 5 insightful use cases

The holiday season is right around the corner, and it comes with a golden opportunity to connect with your customers in meaningful and personalised ways. Messaging channels like WhatsApp and SMS can help you create an unforgettable customer experience this Festive Season. Stand out by sending curated offers, support, smart deals and festive cheer directly to the phones of your customers. Learn how to leverage channels will not only enhance customer satisfaction but also drive sales during the busiest time of the year.

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Jul 11, 2024 • Conversational Commerce

Unlock communication excellence with CPaaS

Diving deeper into CM.com's CPaaS approach is empowering business users to unlock Communication Excellence - a guest article by Quadrant Knowledge Solutions, a global advisory and consulting firm focused on helping clients in achieving business transformation goals with strategic business and growth advisory services.

Ads That Click to WhatsApp
Feb 05, 2024 • Conversational Commerce

Ads that click to WhatsApp: What are they and what are the benefits?

Successful marketing means creating personal and conversational experiences for your customers. And what better place to meaningfully connect to your customers than on their favourite social media channels such as Facebook, Instagram and WhatsApp? With ads that click to WhatsApp, aka click-to-chat WhatsApp ads, you can offer your customers the direct and personal engagement that they crave.

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Nov 13, 2023 • Conversational Commerce

Social Commerce: Leveraging Instagram Marketing Messages for Retail Success

In the dynamic landscape of retail and e-commerce, staying relevant through this social commerce revolution, has never been more challenging. As we delve into the heart of the digital age, social media platforms have emerged as indispensable allies for businesses, reshaping the way brands connect with their audience. Among these platforms, Instagram stands tall, boasting a colossal user base of 2 billion active users globally.

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Aug 10, 2023 • Conversational Commerce

Introducing Facebook Marketing Messages

Social media plays a crucial role in how businesses connect with customers. Sending personalised messages through the messaging platforms your customers like to use can greatly improve their experience and strengthen their loyalty to your brand. A noteworthy development in this area is the new addition of Facebook Marketing Messages.

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May 22, 2023 • Conversational Commerce

Introducing Instagram Marketing Messages

In today's digital landscape, customer engagement is increasingly shifting towards social media platforms. This shift is well-founded, as personalised messaging on the messaging apps preferred by your customers can greatly enhance your brand awareness. With the introduction of Instagram's new Marketing Messages feature, you now have a powerful marketing tool at your disposal to increase your visibility where your customers are and re-engage them effectively, ultimately boosting your conversion rates.

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