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Why Voice Matters for Marketeers
Is Voice old-fashioned and outdated? Who is still calling customers in this day and age? Well, a lot of your competitors actually. Despite the rise of digital messaging and chatbots, voice remains a critical channel for businesses. Why? Well, it has some convincing benefits:
Personalized Customer Engagement: Building trust is very important when dealing with (potential) customers, and a direct conversation really fosters deeper relationships than text messaging does.
Higher Conversion Rates: Voice interactions or calls often lead to quicker decision-making compared to text-based channels, which helps increase conversion rates. A study by Invoca reported that phone calls had conversion rates between 30% to 50%!
Real-Time Problem Solving: Customers prefer speaking to a human when facing complex issues or making important decisions. According to Call24, 77% of customers prefer voice communication, as it allows for real-time back-and-forth conversation, leading to a better understanding of the issues and more empathy in the responses. Even though virtual assistants are becoming smarter and more capable every day, sometimes that human touch is of irreplaceable value.
Omnichannel Integration: Voice complements other channels like SMS, email, and chatbots, creating a unified customer experience. This also makes it an ideal tool for an omnichannel marketing approach.
Voice is Indispensable in Your Marketing Toolbox
CM.com’s Voice solution is designed to give marketeers full control over their voice campaigns, offering flexibility, automation, and data-driven insights. Here’s how it can help optimize your strategy:
1. Effortless Campaign Management
With the intuitive Voice platform, you can set up and manage both in- and outbound call campaigns in an easy-to-use visual editor - no code needed! Whether it’s a promotional offer, customer feedback request, or appointment reminder, our platform enables you to reach customers at the right time with the right message.
2. Global Reach with Local Presence
Expand your reach with international numbers and local caller IDs, ensuring higher answer rates and trust. CM.com offers global connectivity via 80+ courier connections worldwide with high-quality smart routing for crystal-clear conversations.
3. Scalability & Reliability
Whether you need to handle a few calls or scale up to thousands, the cloud-based Voice solution ensures reliability and scalability without the need for additional infrastructure.
4. AI-Powered Voice Bots for Automation
Leverage AI-driven voice bots to handle routine inquiries, schedule appointments, or qualify leads before transferring them to a live agent. This way you'll be able to automate repetitive tasks so your employees can focus on more complex and high-value cases.
Let Your Voice Be Heard With Voice Marketing by CM.com
Integrating Voice into your marketing strategy doesn’t have to be complex. With CM.com’s Voice solution, marketeers can create seamless, data-driven, and highly effective voice campaigns that drive engagement and conversions. Ready to optimize your voice strategy?
